Tuesday, September 2, 2008

August San Francisco Bay Area PUG: Shoot 2 Send

This month we had a great meeting! Ron Fulmer at Shoot2Send put on an amazing
presentation. For those of you who missed it, Ron and his wife talked about Right Sourcing, which is in a nutshell outsourcing that allows the business owner to still maintain a strong level of control and oversight of the outsourced service. In the case of Shoot 2 Send, the company offers editing and post processing services for your images, but their unique business model allows the photographer to give constant feedback on individual images and events, via an online soft proofing system that they set up. In this way, photographers who are reluctant to give up control over the look of their images can benefit from the outsourcing model, without having to place their trust in the editing company to get it right all on their own.

Shoot 2 Send works closely with each photographer throughout the working relationship (as opposed to some other outsourcing companies where the photographer's profiles are set up only at the beginning, and only adjusted later if the photographer is unhappy with the results), building profiles for each individual photographer's preferences that include both written descriptions (warmer whites, cooler skin tones, etc.) and actual reference images for different types of lighting or different types of events, so you don't have to rely on the editor's interpretation of a written profile.

Shoot2send would like to especially thank the people who
participated in the presentation by giving them a coupon code worth
10% off of their service:
Coupon Code: S2SWPPI01

For more info on Shoot 2 Send, please check out their website: www.shoot2send.com

Don't forget to mark your calendars for the September 24 meeting! Couture Book's Dave Luebke will be coming to talk about their unique albums and show samples of all of the different book types they offer, including the newest styles such as the "Earth Book", the industry's first 100% recycled, wind powered, carbon-neutral album.

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